CAMPAIGN CASE STUDIES
BANDANNA DAY
Client: Canteen Australia
Brief: Strategic direction, earned media management, ambassador and social influencer management.
"Under Uptown's strategic guidance and practical oversight, Canteen’s PR presence has gone from strength to strength, culminating in our most successful National Bandanna Day campaign yet.
"Uptown smashed our KPIs, and more than doubled the reach expected from our annual fundraising and awareness push. Thanks to them we’re enjoying a strong referral pathway for both donors and the young people we work hard to support.”
Ali Morgan, Canteen Australia
STEPTEMBER
Client: Cerebral Palsy Alliance
Brief: PR strategy, earned media management, ambassador pack development and ambassador liaison
Steptember is Cerebral Palsy Alliance's biggest annual fundraiser. The Uptown team worked across all aspects of PR for the campaign, liaising with numerous ambassadors and securing significant earned media opportunities.
Highlights for the campaign included 6 live weather crosses on Sunrise and our gorgeous young ambassador Eva (pictured) receiving a special video message from her hero Dr Chris Brown.
WALK FOR AUTISM
Client: Autism Spectrum Australia
Brief: PR strategy, earned media and ambassador liaison
Walk for Autism 2019 raised over $1 million to support people of all ages on the autism spectrum. Uptown's brief included PR strategy, earned media management and ambassador liaison.
The manager of the campaign changed organisations shortly after and took Uptown along with her!