MEDIA CASE STUDIES
CHILDREN'S CANCER INSTITUTE
Uptown has been managing PR for the Children's Cancer Institute for over 3 years. Our brief is to generate earned media for the institute's community fundraisers, research breakthroughs and announcements. A highlight of working with this client was the launch of the Zero Childhood Cancer clinical trial, for which we generated over $3.6 million in earned media.
"At all times the Uptown team are professional, responsive, intelligent and effective in driving significant coverage for our organisation and cause, they are a pleasure to work with."
Anne Johnston, Children's Cancer Institute
JAMIE'S MINISTRY OF FOOD
The Good Foundation has engaged Uptown to generate ongoing media coverage of the programs they deliver across Australia - Jamie's Ministry of Food and the Learn Your Fruit & Veg program.
“We’ve been thrilled with the coverage we’ve been getting. We’re a small not for profit organisation, and they’ve been raising our brand profile and ensuring we are getting continuous coverage across multiple media platforms. We’ve had to pivot the business during the current climate, and they have been one step ahead with stories and content ideas to maximise the impact we’re having. We love working with you all, and your energy and enthusiasm for what we do shines through.”
Siobhan Boyle, CEO The Good Foundation
Uptown has been working with Sydney Markets for many years, managing all their earned and incoming media. Each month Uptown secures positive media opportunities for the organisation, highlighting their commitment to sustainability, corporate social responsibility and area of expertise - fresh, local, seasonal produce.
"Those who say 'If you want something done properly, do it yourself' have obviously never met Uptown Communications."
Ned Tesic, Sydney Markets
Uptown has worked across a number of campaigns for mental health charity, Gotcha4Life. Briefs have included a media event with Australian cricketer Steve Smith and earned media campaigns for their annual community fundraisers.
"We love working with Uptown! Always so positive and on point! Creative and fun with huge hearts. I would not hesitate working with the Uptown team again and I’m honoured to offer a recommendation! They are now part of the Gotcha4Life family!"
Gus Worland, Founder Gotcha4Life